Good Natured Family Farms (GNFF) is a co-op comprised of over 100 Kansas City-area family farms with a mission to practicing sustainable farming and humane treatment of animals. Their products are distributed to local supermarkets. GNFF is a brand owned by the All-Natural Beef Co-op, which consists of 18 farmers. As of 2008, GNFF's meat processing plant had annual sales revenues of $3 million with 6 employees and plant operation costs of $300,000. GNFF also supplies the $110 million revenue-generating Bistro Kids, a food services company serving private schools in Kansas City.