Verde and Living Cully: A Venture in Placemaking

Noah Enelow and Taylor Hesselgrave

This case study profiles Verde, an innovative nonprofit organization based in the highly diverse, low- income Cully neighborhood of Portland, Oregon. Verde’s mission is to pursue environmental wealth through social enterprise, outreach, and advocacy. It fulfills its mission through operating three social enterprises, developing Living Cully, a neighborhood-wide coalition to fight displacement of low-income residents and residents of color due to gentrification, and advocating for preferential hiring and contracting policies for low-income people and people of color, across public and private sectors. 

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